V. M. Patel Institute of Management

The MBA Programme

"INTEGRATED LEARNING APPROACH at VMPIM-MBA"

The investment that can best ensure the all around development of the country is the Human Resource. At VMPIM-MBA we have adopted an Integrated Learning Approach to make our contribution in the direction of developing managerial resource.

Ours is a two-year full time programme duly approved by AICTE New Delhi. We are offering two elective groups: viz Marketing and Finance. However, consistent with our approach, we have equally emphasised General Management.

Our course structure provides for compulsory papers of Project management, Management Control System, Strategic Management, and such other courses in General Management area. Component of Practical training is given a higher weightage in our programme. Besides summer training, we have provided for Integrated Projects in semester III and IV.

Curricula, projects work, pedagogy and examination system are geared up to develop technical skills, human relation skills and conceptual skills through the balanced development of left and right brain. This ensures in our students the total knowledge in term of right frame of mind to seek relevant information, ability to demonstrate the right skills and the right disposition of mind to make them successful in their career as knowledge worker.

The mission of MBA programme is to breed visionaries and managers for the information age.

Subjects

SEMESTER - I
Course Code	Title	Examination Scheme Weightage (%)
		Internal		University
		Continuous	Mid-term test	University
CC101	Principles of Management	30	30	40
CC102	Quantitative Techniques in Management	30	30	40
CC103	Managerial Economics	30	30	40
CC104	Managerial Accounting	30	30	40
CC105	Organizational Behaviour	30	30	40
CC106	Managerial Communication	30	30	40
CC107	Computer Application in Management	30	30	40 (20 Written + 20 Practial)
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SEMESTER - II
Course Code	Title	Examination Scheme Weightage (%)
		Internal		University
		Continuous	Mid-term test	University
CC108	Business Environment	30	30	40
CC109	Cost and Management Accounting	30	30	40
CC110	Marketing Management	30	30	40
CC111	Financial Management	30	30	40
CC112	Production and Operations Management	30	30	40
CC113	Human Resource Management	30	30	40
CC114	Business Research Methodology	30	30	40
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SEMESTER - III
Course Code	Title	Examination Scheme Weightage (%)
		Internal		University
		Continuous	Mid-term test	University
CC201	Strategic Management	30	30	40
CC202	Management Information System	30	30	40
CC203	Management Research Project -I	60(Report) + 40(Presentation)
MARKETING ELECTIVES
MM201	International Marketing Management	30	30	40
MM202	Sales and Distribution Management	30	30	40
MM203	Consumer Behaviour	30	30	40
MM204	Integrated Marketing Communication	30	30	40
FINANCE ELECTIVES
FM201	Corporate Tax Planning	30	30	40
FM202	Indian Financial System	30	30	40
FM203	Security Analysis and Portfolio Management	30	30	40
FM204	Commodity Market and Futures	30	30	40
HUMAN RESOURCE ELECTIVES
HR201	Organisational Development and Change	30	30	40
HR202	Training and Development	30	30	40
HR203	Compensation Management	30	30	40
HR204	Staffing and Performance Management	30	30	40
*EXPLANATORY NOTES:* CC : Core Courses to be taken by all students MM : Marketing Management FM : Financial Management HR : Human Resources Management
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SEMESTER - IV
Course Code	Title	Examination Scheme Weightage (%)
		Internal		University
		Continuous	Mid-term test	University
CC204	Enterpreneurship and Management of Innovations	30	30	40
CC205	Management Control System	30	30	40
CC206	Management Research Project -II	60(Report) + 40(Presentation)
MARKETING ELECTIVES
MM205	Services Marketing	30	30	40
MM206	Strategic Marketing and Brand Management	30	30	40
MM207	Retail Management	30	30	40
FINANCE ELECTIVES
FM205	Working Capital Management	30	30	40
FM206	International Financial Management	30	30	40
FM207	Strategic Financial Management	30	30	40
HUMAN RESOURCE ELECTIVES
HR205	Legal Environment of HRM	30	30	40
HR206	Strategic Human Resource Management	30	30	40
HR207	International Human Resource Management	30	30	40
*EXPLANATORY NOTES:* CC : Core Courses to be taken by all students MM : Marketing Management FM : Financial Management HR : Human Resources Management
*Note - 1 :* In addition to the above, the Institute may offer non-credit courses in different areas/courses/topics, which will essentially be in the nature of remedial courses. These courses may be offered to teh students to availability of faculty. These courses will not be considered for the calculation of grade points average, but the performance in these courses may be included in the consolidated transcript.
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